This integration automatically sends checkout events to the Facebook Conversions API
using your Pixel ID.
These events can be seen in your Facebook Events Manager dashboard and
used in your paid promotions to track marketing objectives.
For example, if you're running ads for a paid product, you can set up your ad
with a marketing objective as a conversion using the Purchase event. The Purchase event includes the product's name and purchase value so you can segment the data based on the name included in the event parameters.
The following events are sent by the integration:
Event
Description
Purchase
Triggered after a customer completes a checkout. The event includes the product names and purchase value of the transaction.
AddToCart
When a product is added to a cart (including order bumps), and when a cart is created preloaded with product(s).
To connect your Facebook account, you need to add your Pixel ID and Access Token to your CheckoutJoy account. Both
these values are found in your Facebook Events Manager dashboard under Data Sources.